California Wow!

Year

2015

Location

Glasgow

Year

2015

Location

Glasgow

An installation for artist Laura Aldridge's collaborative show at the Tramway Gallery in Glasgow.

Following a successful collaboration at Pig Rock Bothy, Laura invited Iain to design a 'pink box' for her exhibition entitled 'California Wow'.

Playing on ideas of typical Californian architecture, transparency and pop, the viewer was able to inhabit the artwork and look out to the exhibition through a semi-opaque pink skin.

Working closely with Old School Fabrications during the detail design process, the 4m x 10m x 3m high brightly coloured room was made from pink stained birch plywood, aluminium box section and pink acrylic.

"The large pink pavilion 'Seemingly (viewing)' also plays into this strategy of duality; when inside it we are voyeurs looking out on to the exhibition, but we are simultaneously contained and held within it, becoming part of the work to those looking in from the outside. A transformation occurs when we enter as the exhibition is bathed in an acid pink hue, becoming something otherly and hyper-real. Aldridge likens this to a filter...in this case applied to the entire exhibition space, treating all her works with the same vivid, uniform wash of colour, highlighting the experience of looking. The colour pink makes the action of viewing apparent and deliberate."

Exhibition Description - Laura Aldridge

Client

Laura Aldridge

Architect

Iain MacLeod

Fabrication

Old School Fabrications

Installation

Glasgow Tramway

John Street Lane East